Information can be communicated to various locations across the campus by means of digital signage. Educational institutions have a wide variety of informational content they need to communicate to students. University campuses are often large in size, and can be easy for new students or visitors to get lost. Digital signage can be used as a way-finder, helping students reach class quicker or helping visitors find the right building. It can also show students who are new to town where restaurants and other stores are outside of campus, making the experience of being a new student at the university less overwhelming.
Digital signage can also be used to convey emergency information. In the event of a fire, security alerts and health and safety each piece of signage across the campus can alert students as to where they should go to reach safety and inform them when it is safe to leave.
As well as outdoors, digital signage can be utilised within the university buildings:-
• Menu boards in the campus cafeteria, as well as displaying details of daily specials
• Show the class schedule for an individual room
• Inform students of special events
The digital platform can be controlled from a remote location and offers administrators flexibility. Each screen in the network can display completely different information or they can display the same message. It can be tailored to whatever the administration wants to show on a given screen at a given time.
Other digital platforms will support social network integration allowing students to comment on content and services provided by the institution and develop their own network groups and clubs.
An important way to keep viewers returning to digital signage is to show relevant and interesting content. Educational information is one way, but live entertainment content is another. Dynamic feeds can keep the content fresh, lively and relevant. Weather feeds can be shown on the network, keeping students informed about the conditions outside. News broadcasts through television channels or via a broadcast from a campus news network, are also popular.
Showing sports content on the digital signage from national and international events, as well as campus sporting events.
While keeping students informed and entertained is a great idea, many university administrations will want to know if the cost of installing and running digital signage network is worth the investment. The good news is digital signage doesn’t have to be limited to informational and entertainment content for the university; it can be a great source of revenue too.
The investment can be justified through third party advertising. Colleges and universities can generate income by attracting advertisers who are constantly looking for ways to directly communicate with specific demographics. University campuses feature a homogenous crowd, typically men and women ages 18 to 25 who either live on the campus or are on campus several days a week for long stretches at a time. Advertisers with this demographic group can guarantee that their message will reach their target audience.
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